The Impressions Expo 2025 (formerly the Imprinted Sportswear Show) kicked off the year’s global print calendar at the Long Beach Convention Center from January 23–25, 2025. As North America's leading event for decorated apparel, the expo brought together innovators in screen printing, embroidery, heat transfer, direct-to-garment (DTG), and promotional product decoration. It served as a melting pot for technology trends, education, and business growth within the fashion and sportswear segments.

Our exhibit focused on state-of-the-art printing machines that empower decorators to achieve premium-quality results at high speed and scale. From automated screen printing solutions to hybrid digital systems, we demonstrated how brands could achieve greater design versatility and shorter turnaround times. Attendees, including apparel brands, sportswear producers, and custom merchandise creators, were especially drawn to our focus on durability, eco-conscious printing, and low-maintenance workflows.

The Impressions Expo continues to be a cornerstone event for engaging with the U.S. printing community. Our team left Long Beach with valuable insights, strengthened distributor ties, and several promising collaborations that reflect the momentum of customized apparel and performance wear in North America.